OUR INTERVIEW WITH OURSELVES
To help you better understand what our brand stands for, we conducted a mini interview with ourselves. If you still have any head-scratchers, shoot them over to firstname.lastname@example.org.
Throughout history, we have seen women put themselves in harm’s way for the sake of others — sometimes by choice and other times by force. At Cotton Canary we want to create a new narrative, and we hope to inspire women to break free from their gilded cages and walk in the fullness of who they were made to be. The Canary in our story represents hope, life, joy and vibrancy, and the cotton part of the name underscores what we stand for -- strength, resilience, versatility, and a blossoming from real life. Our first step is in the work place. As women are making unprecedented advances, fashion trends in the workplace have remained boxed in, resigning to pointedly humdrum, personality-squelching silhouettes. What we wear is an extension of who we are, and it is the one form of art in which we all engage. As women command more license to create, build, and break the traditional glass ceiling, women should also have the freedom to wear garments that allow them to be themselves – women who are elegant, powerful.
Rest assured, none of our clothes will ever be made from canaries. That's a promise.
To add, I have always chosen the practical path in life - consulting, finance, operations. I did this mostly out of fear of the unknown and leaving a career that was always safe and secure.
Once I decided to stop living with this feeling and allow myself the freedom to take a risk, I finally took that first step towards building Cotton Canary.
Like so many other women, I have had to find my way to stand out, to not be overlooked, to have my opinion heard and to command respect. I know a lot of women have had similar struggles, and I wanted to create a company that helps us express ourselves with dignity. Cotton Canary is designed to celebrate women and give them the armor they need to tackle whatever the day may bring.
I also wanted to empower working women to be more daring and true to themselves. I spent the last decade working in the capital of the most powerful nation in the world, surrounded by many women wielding tremendous influence. And yet, day-in and day-out I felt like I would leave my personality on the shelf on my way to work.
Fashion in the workplace is still very stifled. We default to suits, or been-there, done-that pants with button-down shirts. The ultimate inspiration was to make clothing that begins to embody all the richness and personality we bring to the office, that isn’t just a slightly modified version of menswear for women to fit into.